India is here to stay, in Africa I should clarify. Bharti Airtel, the Indian company, is in 16 African states having 42.1 million customers as per December 2010, my reliable source tells me. The source, Dawn.com/business, further explains that the Prime Minister Manmohan Singh and his cabinet are leading the onslaught on business delegations across the world. They cannot let the chance pass, especially with their neighbours, China, massively involved in international trade and agreements.
All this is because, according to Sunil Mittal, founder and chairman of Bharti Airtel, Africa represents growth to them, unlike the other markets that are already grown. So, they are all over, especially telecommunications. They are in the construction industry, with items such as lavatory systems labeled, ‘made in India’. The Economic Times, dated March 20, 2011, Gujarat-based Sanghi Industries, part of Sanghi Group, has expanded into Kenya by buying land to build a cement plant. This will make it the first Indian company to do so in East Africa. The 1.2-million-tonne cement plant will cater for a growing African market, they say. They are in Agriculture, IT and for along time has been the preferred destination for people seeking cheap medicines and treatment.
Now, they have taken over even in the clothing industry. For the past two year, women have embraced the Sari, a piece of unstitched clothe that is draped around the body in various desired ways. Popular and synonymous with Indian women, Saris have taken the country on a whirlwind, popular in weddings, informal gathering and on weekends.
A little research on Google revealed four websites that are offering Saris (written Sarees) for Kenyans, either straight from India or shops sprayed across Kenya. While some are targeting the Indians living in Kenya, new ones are specifically aimed at Kenyans who have taken Saris to the next level.
This will go a long way in creating an alternative market for the Kenyan population, considering the government is on the process of formulating policies to revive the cotton industry, according to allafrica.com, April 11, 2011. The policies may incorporate the banning of second-hand (Mitumba) clothes into Kenya.
It will be funny, infact ecstatic, to sit down on Indian sofas, watching Bollywood movies, with your friend using an Indian-made lavatory, while waiting for a call on his Airtel line, on the order he made for an India Sari, for their other friend. Incredible India, their advert on CNN says.
All this is because, according to Sunil Mittal, founder and chairman of Bharti Airtel, Africa represents growth to them, unlike the other markets that are already grown. So, they are all over, especially telecommunications. They are in the construction industry, with items such as lavatory systems labeled, ‘made in India’. The Economic Times, dated March 20, 2011, Gujarat-based Sanghi Industries, part of Sanghi Group, has expanded into Kenya by buying land to build a cement plant. This will make it the first Indian company to do so in East Africa. The 1.2-million-tonne cement plant will cater for a growing African market, they say. They are in Agriculture, IT and for along time has been the preferred destination for people seeking cheap medicines and treatment.
Now, they have taken over even in the clothing industry. For the past two year, women have embraced the Sari, a piece of unstitched clothe that is draped around the body in various desired ways. Popular and synonymous with Indian women, Saris have taken the country on a whirlwind, popular in weddings, informal gathering and on weekends.
A little research on Google revealed four websites that are offering Saris (written Sarees) for Kenyans, either straight from India or shops sprayed across Kenya. While some are targeting the Indians living in Kenya, new ones are specifically aimed at Kenyans who have taken Saris to the next level.
This will go a long way in creating an alternative market for the Kenyan population, considering the government is on the process of formulating policies to revive the cotton industry, according to allafrica.com, April 11, 2011. The policies may incorporate the banning of second-hand (Mitumba) clothes into Kenya.
It will be funny, infact ecstatic, to sit down on Indian sofas, watching Bollywood movies, with your friend using an Indian-made lavatory, while waiting for a call on his Airtel line, on the order he made for an India Sari, for their other friend. Incredible India, their advert on CNN says.
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